Information Technology System of Artal Restaurants Ltd. [KFC Pakistan] – A Report

KFC^®, the world’s largest fried and rotisserie chicken restaurants chain, offer great tasting complete meals and snacks in nearly 10,000 restaurants around the world. KFC operates in more than 76 countries — from Shanghai to Sao Paolo, from the sands of Saudi Arabia to the sidewalks of New York. Every day, nearly seven million meals are served around the world.

Since 1950, KFC has grown at a remarkable pace from one small roadside restaurant, into an internationally renowned restaurant chain – the largest chain of chicken restaurants in the world. But none of this would have happened, had there not been some persistence from one man – Colonel Harland D. Sanders, who was the founder of KFC. Fried chicken itself was not a new concept, but the unusual combination of herbs and spices which made up the Colonel’s chicken coating became the star attraction. The Colonel’s spirit and heritage are now reflected in KFC’s new brand identity, which can be seen on KFC restaurants, packaging and uniforms. The new graphic features one of the best-recognized icons in the world — Colonel Harland Sanders.
COMPANY PROFILE – ARTAL GRANASIA
Kentucky Fried Chicken was introduced in Pakistan in 1997 by Artal Restaurants Limited which is a subsidiary of Artal Granasia. The group is owned by a Belgium investor, which has taken franchise of different international brands in Pakistan. Other products offered by its subsidiaries are:

AVA

Artal Bottlers Ltd. was formed in Dec 1997 to produce mineral water bottles“AVA” which now holds a very prominent position in the mineral water industry. The company serve the needs of various household and corporate users who prefer drinking pure and hygienic water.

HARRYS

Artal Foods Limited has the franchise of producing and marketing the French “Harrys” bread. It was formed in 1998 to cater the needs of rich bread lovers. The brand enjoys a good reputation among people of relatively high-class societies.

VALUE CHICKEN

The concept of frozen food was introduced in Pakistan by Artal Poultry Ltd. in early 1999. “Value Chicken” outlets were opened at various places to provide people with a clean environment to purchase chicken.

All these companies along with Artal Restaurants Limited work independently and are directly liable to the owner of Artal Granasia.

KFC OUTLETS MANAGED BY ARTAL
After opening its first outlet at Nipa, Gulshan Iqbal Karachi, the company has up till now opened 13 restaurants all over the country. There are 9 outlets in Karachi, 3 in Lahore and 1 in Rawalpindi. The Karachi outlets are at:

1. Nipa
2. Aladin Water Park
3. Boat Basin
4. 26^th Street Defence
5. Sindhi Muslim
6. Sadar
7. North Nazimabad
8. Federal B Area
9. Korangi